What is IceBerree
A creative department that fits in a browser tab. Bring a product, an idea, or nothing at all — and leave with the images, the cast, the video and the words for a finished campaign.
Most people arrive here with one of two problems.
Either they have a product and no way to photograph it properly, or they have an idea and no one to make it. IceBerree is built for both.
It is not a single generator with a text box. It is a set of connected labs — each one good at a different part of making an ad — that hand work to each other.
Start with nothing, and get a product
You do not need a photographer. You do not need the product.
Describe it, and the Product Lab builds it: the bottle, the label, the typography, the cap, the finish. Then one tap turns that into a product sheet — the same object from every side, ready to carry through everything else you make.
Already have a product? Upload a photo instead and it does the same thing with yours.
That sheet is the single most useful thing in the app. Every other lab reads from it, which is why your packaging stops changing shape between shots.
Then cast someone
Ads need people. Character Studio builds them — pick from 69 pre-written characters, choose a gender and one of thirteen ethnicities, and get a full sheet: front, back, profile and a close-up of the same person.
And the list is only a starting point — ask for a math teacher, an agriculture official or a woman in a tuxedo and you get that instead. The same person can then appear across every shot in a campaign, because the sheet keeps them consistent.
Put them in motion
With a product sheet and a cast, video is the easy part. Several engines are available and you pick by what the shot needs — the app tells you what each one costs in berries before you spend anything.
The whole point of the sheet is visible here: the bottle turns, the light moves, and the Supplement Facts panel never gets re-invented.
And write the words
Ad Copy writes captions, headlines and descriptions in your brand's voice, inside each platform's character limits, in a few versions so you can pick.
What else is in the box
| Lab | What it is for |
|---|---|
| Ice Studio | The main room — generate, edit and talk to your images |
| Product Lab | Build a product, or turn yours into a sheet |
| Character Studio | Build a cast that stays consistent |
| B-Roll | 1–6 photos in, directed product footage out |
| Ad Maker | One button: a product photo to a finished commercial |
| UGC Lab | Testimonials, two-person conversations, before-and-after |
| Restyled | One picture, thirty looks — anime, comics, claymation, decades |
| Device Frame | A screenshot into a real phone or laptop |
| Canvas | Crop, layer, add text, export — without leaving |
What it costs
One balance, called IceBerrees. Everything spends from it — images, edits, video — so nothing gets stranded in the wrong pocket.
Every button tells you its price before you press it. There is a free plan and it does not ask for a card.
The short version: bring a product, an idea, or nothing at all. Leave with the images, the cast, the video and the words — made in one place, with your product still looking like your product at the end of it.
