The Lab Notes

How the lab works,
written down.

Walkthroughs, new releases, and the reasoning behind the tools — so you can get more out of every render instead of guessing.

New feature

What is IceBerree

A creative department that fits in a browser tab. Bring a product, an idea, or nothing at all — and leave with the images, the cast, the video and the words for a finished campaign.

September 11, 20264 min read
Deep dive

Building a cast that stays the same

Sixty-nine starting characters, thirteen ethnicities, sixty-four settings — and a text box that overrides all of it. How Character Studio builds a person you can carry through an entire campaign without their face changing between shots.

September 12, 20266 min read
How to

Make your product look like your product, in every shot

Give the engine more than one photo and it stops re-inventing your packaging halfway through the clip. Here is how to set it up, and which engines actually use the extra angles.

September 11, 20263 min read
Deep dive

Why a lifelike character sometimes renders on a different engine

Some engines refuse to animate a photoreal human face. Rather than hand you an error, the app moves the job to one that will — and now tells you before you spend, not after.

September 10, 20263 min read